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Cumberland Cares Collective
Community Enterprise. Independent Living. A Stronger Cumberland.
The Cumberland Cares Collective is a county-wide programme supporting the creation and growth of local health, care and wellbeing micro-enterprises.
Built on a proven model of community enterprise, the programme empowers local people to establish small, values-led businesses that provide personalised, preventative support, helping residents live well and independently while reducing pressure on statutory services.
A Proven Foundation
The programme’s roots lie in its highly successful delivery across Allerdale under the Community Catalysts model, where Becky Goddard led the development of a thriving micro-enterprise network.
During that time, she supported over 60 micro-enterprises to set up and grow, delivering thousands of hours of personalised care and wellbeing support each week to hundreds of local residents.
The programme became recognised for:
- Strong strategic partnerships with Adult Social Care, Health and Integrated Care Communities
- Clear and effective referral pathways between community providers and statutory services
- Robust compliance guidance, including CQC and legal frameworks.
- A preventative approach that reduced bottlenecks and improved outcomes
This work demonstrated that small, community-rooted enterprises can complement formal services in powerful and sustainable ways.
Leadership That Shapes the Programme
Becky brings over 20 years of experience across community support, domestic abuse advocacy, housing, welfare rights, finance assessment and social enterprise leadership.
Her career has included:
- Founding and leading a multi award-winning social enterprise supporting over-55s to live independently
- Delivering measurable income maximisation and early intervention services
- Managing high-risk cases within statutory frameworks
- Building multi-agency partnerships across health, housing and social care
- Designing robust reporting systems to drive continuous improvement
This breadth of experience gives the programme a unique strength, combining frontline insight with strategic systems knowledge.
Becky’s leadership ensures the Collective is:
- Grounded in real community need
- Professionally robust and compliant
- Data-driven and outcome-focused
- Collaborative rather than competitive
- Future-focused and sustainable
A Growing Directory of Local Support
Central to the programme is the Cumberland Collective Directory, an accessible, publicly available platform where residents, families, health professionals and social care practitioners can easily find trusted micro-enterprises operating across Cumberland.
The directory:
- Showcases approved local health and wellbeing enterprises.
- Enables direct connection between providers and the community.
- Supports professionals to make informed, preventative referrals.
- Promotes choice, flexibility and personalised support.
- Strengthens visibility of small, community-rooted services.
For the general public, it offers a simple way to discover local support that helps individuals remain independent.
For health and social care professionals, it provides a practical tool to connect people with early intervention options that complement statutory provision and reduce system pressures.
The directory is more than a listing, it is a bridge between communities and services.
What Makes the Programme Different
The Cumberland Cares Collective is not simply about starting small businesses.
It is about building a local ecosystem of preventative care and wellbeing enterprises that:
- Meet people earlier, before needs escalate.
- Offer flexible, relationship-based support.
- Reduce avoidable hospital admissions.
- Support hospital discharge and recovery.
- Strengthen independence and resilience.
Micro-enterprises supported by the programme may provide:
- Home-based care and companionship
- Specialist wellbeing services
- Practical daily living support
- Community connection initiatives
- Innovative preventative health solutions
Each enterprise is small by design, enabling trust, flexibility and deep local connection.
A New Chapter with People First Independent Advocacy
In September 2025, the programme transitioned to People First Independent Advocacy, ensuring its long-term sustainability and expansion across the whole of Cumberland.
Becky Goddard was appointed to continue leading and growing the programme under this new structure, providing continuity of leadership, trusted relationships, and a clear strategic vision.
This transition marks not a change in purpose, but a strengthening of it, embedding the programme within an established organisation that shares its values of empowerment, inclusion and community-led support.
The Future of the Programme
Now operating across the whole of Cumberland, the vision is ambitious:
- To grow a thriving network of health and wellbeing enterprises in every community
- To strengthen referral pathways and system integration
- To expand the directory as a trusted county-wide resource
- To create genuine alternatives to traditional care models
- To champion prevention as the foundation of sustainable health and care
As demand on statutory services continues to rise, the need for earlier, community-based support has never been greater.
The Cumberland Cares Co-operative represents a bold, practical response — investing in local people to create local solutions.
Building a Stronger Cumberland
Through experienced leadership, proven outcomes and strategic partnership working, the programme is shaping a new model for community-based care.
It supports:
- Aspiring entrepreneurs
- Established micro-providers.
- Health and social care partners
- And most importantly, local residents who want to live well and independently.
Cumberland Cares Collective is more than a programme, it is a movement for community resilience, enterprise and preventative care across Cumberland.
Key Benefits of Our Services
The Cumberland Collective connects you with trusted, self-employed health and wellbeing professionals in your local area. Whether you’re seeking care, wellness services, or other support, our platform offers the tools and resources you need to easily find and manage the right services. We prioritise security and ensure your personal data is protected while providing seamless support and bookings whenever you need it.
User-Friendly Platform
Our platform is designed with simplicity in mind. Easily navigate through our site to find the services you need. Whether you're a service provider or someone seeking care, our intuitive interface makes it easy to manage profiles, book services, and connect with professionals.
Secure Management
Your privacy is our priority. We ensure that all your personal information is protected with robust security measures, so you can trust that your data and service bookings are handled with the utmost care and confidentiality.
Comprehensive Guidance
We're here to help you every step of the way. Our support team is available to answer your queries and ensure a smooth experience as you navigate our services.
Transparent Reviews
Make informed decisions with honest feedback from other users. Our platform encourages genuine reviews, giving you insights into the experiences of others, helping you select the right health and wellbeing professional for your needs.
What Our Enterprises Say
Here's what our clients think about their experiences with us!
Your Wellbeing Partners
Get in Touch
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Email Us
We’d love to hear from you via email.
info@cumberlandcollective.co.uk
Call Us
Talk to us anytime during office hours.
01228 550696
Our Location
People First, Conference Centre, Carlisle, CA2 5XB
